Account management is one of the most important changes in selling that has emerged during the past two decades. ValtekCorp has a radically different organizational process used by business-to-business suppliers to manage their relationships with strategically-important customers, and it produces measurable business benefits.
ValtekCorp approach to Account Management is by:
Get high-level buy-in.
Identify key accounts — carefully.
Appoint and train key account managers.
Set the right metrics.
Benchmark and build.
With the above idealogies, ValtekCorp can have a profound effect on the performance of the client organization.